Hey there, I'm Helene
I help women be their own kind of beautiful by reminding them of who they are, who they are becoming - and that their sparkle was never meant to be subtle.
Author of Wear Your Life Well: Lessons on the Journey to your Truest Self, I'm a Style Therapist, writer, speaker, and educator. At my core, I've always been an encourager - the kind of woman who tells a stranger her outfit looks amazing and nudges women to believe in themselves a little more.
My soul's mission is to empower women in their midlife era to claim their uniqueness, enough-ness, and visibility so they show up more powerfully for themselves in their lives.
MORE ABOUT ME AND MY WORKI'll help you claim your substance & style
Your personal renaissance evolves into who you are becoming. It's not about what how and what's not. It's a you doing you - and owning it.
Style is in everything you do, it's not just what you wear. It's not superficial, it's the essence of who you are. You don't have to own your style to have a wonderful life, but it helps.
When you like what you see in the mirror, life opens up in ways you never imagined. Why? Because what you wear has the power to transform how you feel, think, and show up for yourself.
It's not just about style - it's about soul.
Why Helene matters
Helene Oseen has devoted her life's work to empowering women in all stages and roles. She brings a rare blend of authentic authority and a zero-fluff vibe that makes her instantly approachable and deeply trustworthy. Time with Helene leaves you uplifted, wiser, and seen - thanks to the depth of her knowledge, her genuine care, and her unmistakable warmth.
-Lori Maloney
In a world where personal style is the ultimate form of self-expression, Helene shines as a beacon of creativity and empowerment. Her work isn't just about what to wear - it's about a celebration of confidence, individuality, and self-love.
Helene encourages women to explore their own creativity without fear, reminding us that style is not about perfection - it's about authenticity.
But she doesn't stop at clothes. Her work is infused with honesty, compassion, and a deep commitment to helping women feel seen, heard, and understood.
- Janet Mezzarobba
What's your style NOW?
Do you know the look that's just so you? I'm not talking about the outfits you just sort-of-like. I'm talking about the clothes that speak to who you are at your core, inside and out.
This is the opposite of putting you in a box. Knowing your primary profile is where you start to expand your style story for your look and your life.
Find the style that fits you now. Take 2 minutes and discover the look that is most you, most of the time, today and every day. I'll connect and support you with my best resources.
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Natural/Bohemian
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Classic/Contemporary
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Romantic/Glamourous
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Dramatic/Dazzling
Not your average FREE newsletter
Think of it more like a heartfelt conversation with a friend to brighten your day and spark your spirit.
I call it style therapy.
My readers call it something they didn't know they needed.
And their words say it best...
Off the Cuff
Style, self-worth, and life as a woman - unfiltered. Helene writes it Off the Cuff, and always from the heart.
Betty R.
Truly a Style Therapist who speaks to women like me, Helene's wise and thoughtful fashion and lifestyle advice has supported me for years - from her newspaper column to her books, presentations, and Off the Cuff newsletters. Her guidance always makes me feel confident, valued, and relevant in my skin and in my clothes.
Ingrid L-T.
Your words always lift me - especially on tough days. I love the honesty, the reminders to be kind to ourselves, and the comfort to know we are not alone in life's challenges. I like how your savvy style advice gives me confidence and encourages me to experiment. I now wear bold colours year-round. I love that colour knows no age.
Sarah I.
Helene's Off the Cuff is one of the few emails I truly look forward to. Amidst the digital fluff - most of it as nourishing as cotton candy - her witty and wise words offer both a laugh and a loving nudge - reminding me who I am now and encouraging me to shed what no longer fits, in my closet and in my life. Every word reminds me I'm not alone on this journey.
Terry P-O.
Thank you, Helene, for your informative and inspiring insights. I often share them. Your perspective on being who we are while understanding how to adapt trends in a way that feels right - is something I value more and more as I get older.
Pauline D.
Your emails are a breath of fresh air, because they are honest, wise and you have a deep understanding of what it means to be a woman. They lift me up, shift my perspective and remind me of my own strength. I feel connected, inspired, and understood.
MaryJane D.
Helene's words resonate deeply - she understands that clothing means something different to every woman and she addresses those differences. She writes with warmth, thoughtfulness, and a beautifully broad perspective that makes her messages truly matter.
