Crisis? What Crisis? 

 


Midlife isn't a crisis - it's a new era of possibility. It's the season of knowing yourself more deeply, embracing what truly matters, and showing up in the world with confidence,  a fresh outlook and a style that reflects who you really are. When you say yes to yourself, midlife becomes a time of reinvention, not retreat. 

I created this space for you - as an antidote to today's youth-and-beauty obsessed culture as a reminder that your worth isn't measured in years, but in your authenticity, experience, wisdom and the life you choose to create. 

Style Your Life isn't just about clothes - it's about stepping fully into your power, feeling at home in your body, and owning your story. Because when you align your style with your essence, you don't just wear your life well - you live it well. 

Isn't it time to discover and embrace the woman you have become - or better, yet - the woman you are still becoming?

YES, I'M READY

Let's make the mirror your friend and the world your runway

 

There's more to life than the on-going dilemma of what to wear. Banish the *I don't know what to wear because I don't know what looks good on me anymore* blues and get ready to live your best (dressed) life.

The whole program breaks down to three pillars of a stylish life

Based on the concepts in my best-selling book Wear Your Life Well - Lessons on the Journey to your Truest Self. 


Style Your Life is my proven fluff-free, step-by-step system, not simple formulas that put people in limiting boxes. It's about much more than fashion; it's the story of you. It's about dressing for the exact experiences and feelings you want to have more of in your life.

Design Your Life

Self-discovery

Do you remember YOU? You know her - the woman clothed in expectations who has lost sight of who she is, and who she is meant to be.

I'll help you say YES to yourself. Together we'll transform and expand your life experiences in the pursuit of happiness - and that perfect outfit. 

Fashion Your Style

Self-acceptance

You don't need to look like a certain type of woman or be a certain age to claim your beauty and power. Here you'll get something you won't find in stores at any price - confidence. Together we'll tap into the power of your personal style for the day-to-day moments that are your life.

Love Your Life

Self-mastery

When you lean into your life at any size or age and choose to live unapologetically magic happens. Style Your Life you'll claim your beauty, feel your power and celebrate your individuality.

Get ready to re-discover your dreams and restore your passion for life.

Here's What We'll Cover

Together, we'll do a deep dive into the core concepts including practical examples of the theory and easy-to-implement tips and techniques, to anchor your learning. Once you know my system, you can always use it. It works independently of current trends.

Core Concept 01.

Substance & Style

 
If you've ever felt overwhelmed about what to wear or how to create a look you love - one that loves you back - this is where we start. Fancy terms such as fashion psychology, wearapy, dopamine dressing and enclothed cognition will become clear. I will teach you how to discover the soul of your style. I promise you'll have the confidence to choose and only wear clothes that speak to who you are at your core.

We first discover the definition of true style. My step-by-step foundational personal style concept enables you to shake up your wardrobe habits as you change and evolve. 

Next, my special Style Your Life system offers a deep dive into a makeover for more than just your wardrobe but also your mindset. Get ready to express your substance and style by standing out beyond what you wear and own who you are by tapping into the power of YOU.

At the end of this module, you'll ...

  • Unveil your authentic style allowing your wardrobe to reflect the essence of who you are at your core.
  • Embrace a step-by-step approach to adapt and evolve your wardrobe ensuring that your clothing choices align with you.
  • Embark on a transformative journey that goes beyond mere wardrobe changes empowering you to let your unique style shine.

Core Concept 02.

Color & Creativity

 

Planning your wardrobe around your personal color palette will not take the fun out of fashion. Just the opposite. You'll save yourself time, money and frustration.

I'll equip you with my exact personal color analysis process so you can identify your natural color patterns that make you look vibrant, and visible. Plus, we'll explore how you can instantly up your makeup game because you will know your skin's undertones and inherent contrast levels for makeup and hair color.

I'll walk you through how to use color for various psychological effects. Want to be approachable? Make an impact?  Show your personality? You'll understand why you are comfortable with some colors and not with others in both your clothes and your environment.

At the end of this module, you'll ...

  • Use colour strategically to convey different messages and moods that express your unique personality.
  • Know the colours that satisfy your soul and plan your wardrobe around your unique colour palette. 
  • Stop playing the guessing game and choose makeup and hair colours that enhance your natural beauty.

 

Core Concept 03.

Beauty & Body

 

Body image is a common thread we share as women. Let's talk about clothes-body-life-confidence. Specifically, how clothes impact your body image - and vice versa. It's time to widen the definition of beauty and remember we don't have a best-before date. 

In this module, I'll give you my go-to tips to transform your relationship with your body and help you dress your shape while learning to make your realities work for you with a combination of camouflage, coverage and creative, no matter what shape or size you are.

In the end you will see clothes differently. When an outfit doesn't fit and flatter you properly, you'll stop blaming yourself and focus on dressing in a way that makes you feel at ease with your body instead.

At the end of this module, you'll ...

  • Stop struggling with your sagging self-image and find your own kind of beautiful.
  • Unlock the secrets to dressing your unique body shape with confidence making you feel beautiful regardless of your size or shape.
  • Understand the scale and proportions that work for you to look beautifully balanced.

Core Concept 04.

Closets & Confidence

 
What good is all this strategy if you can't actually see what's in your closet? It's time to clear the clutter and talk about the end game of your wardrobe. That is how to actually have a feel-good closet with garments hanging in it that you can actually find and can't wait to wear.

After you say good-bye to anything that's not right for you, I'll teach you to work your closet, encourage you to look at your pieces through fresh eyes, and give you a knowledgeable perspective with the professional know-how I have. You'll learn how to pull it together by mixing the old and new in your closet in interesting and creative ways.

By the end, you'll know how to do an expert closet edit to curate a wardrobe that makes you comfortable and confident so you can focus on living your life, and not worry about what you're wearing.

At the end of this module, you'll ...

  • Confidently clear your closet of clothes that don't work for you now to create space for garments that genuinely make you feel good.
  • Choose the perfect outfit from your closet in five minutes flat and stop second-guessing what to wear.
  • Curate a wardrobe that brings you confidence and comfort. 

Core Concept 05.

Haute & Happy

 

You don't need to be perfect to be happy. It's quite a thrill to be able to put the final pieces of YOU together. In this lesson you'll learn more about those finishing touches that make you - YOU - only better.

Hair and makeup are a big deal. Your beauty regime is about so much more than doing your hair and putting on your face. If you haven't updated for a while, you are accidentally making yourself look out-of-date. I'll help you find answers and inspiration to help you discover what's best for you.

I'll also teach you the science behind shopping and how to shop like a stylist so that your shopping trips become easy and efficient. Whether you're looking for a stylish little pick-me-up, or a wardrobe staple you'll become a smarter shopper and know how to strategically choose the items you know will work for you whether in-store or on-line.

At the end of this module, you'll ...

  • Update your hair with your ideal style and refresh your face with modern makeup techniques.
  • Shop like a stylist and stop aimlessly looking on the racks, buying orphan pieces here and there.
  • Strategically choose (and only try on) the items you know will work for you and end fitting room frustration forever.

Core Concept 06.

Women & Wisdom

 

A true makeover is about much more than a new lipstick or more clothes. It's not about rules, it's about the freedom to break down your barriers to happiness. 

There is a difference between changing yourself and becoming yourself. In this module, you'll write your personal manifesto - a declaration of your core values and beliefs and how you intend to live your life based on the discoveries you've made about yourself during the program.

We'll also talk about the difference between ageless style and aging style, and how to future proof your new sense of style. By the end you'll celebrate your mindset makeover - that looking good, not young as you age powerfully and confidently is the ultimate way to Wear Your Life Well.

At the end of this module, you'll ...

  • Craft your personal manifesto embracing your authentic self and cherishing your core values. 
  • Concentrate on what's possible rather than impossible and fearlessly update your life with your substance and style.
  • Celebrate your journey inside this transformative experience with a newfound confidence that radiates from within.

Program and Exclusive Bonuses

 

Core Course 

 

Style doesn't age, it evolves just like our bodies and lives change.

There's a lot of content in this program and transformation takes time. 

You'll get one year access to exclusive digital content which includes all lessons, video materials, and downloadable worksheets.

You can revisit the lessons, anytime and as many times as you want.

 

 

Support

 

You don't have to do this alone. You'll get real human connection with me. You'll get vibrant chats,  challenges, resources and other valuable bonuses inside our community.

You'll also get private members-only curriculum support from me with twelve on-line group coaching sessions. (Replays are available).

Proven Results

 

My Style Your Life approach to true transformation is signature.

You'll get the exact strategies I've used to help thousands of women upgrade their look and their life.

With an action plan, and my support you will learn how to implement the strategies, tactics and tools to feel more stylish and evolved than ever before.

 

Couture Community

 

 

Our community is a private, members-only space for thinking women who crave depth, connection, and real conversations. 

Workshop your style with your new best friends. We fashion connection through conversations and clothes. Take a style challenge, post your looks, ask questions, give and get feedback. You'll be part of an intimate group of women playing a bigger game - just like you.

I'll be there to guide you through thought-provoking discussions, fresh insights, meaningful conversations and journal prompts designed to help you step into your next era with confidence, wisdom and joy.  

Monthly Q & A Live

 


I'll make sure you punctuate your learning with exclamation marks instead of question marks. You'll get monthly live group coaching calls inside our Couture Community. There will be questions you didn't think to ask and just by popping in you'll learn lots through the suggestions I offer other women in the group. Can't make a live Q & A? No worries. Send me your question ahead of time and I'll be sure to answer it. All sessions will be recorded and made available for you to watch.

 

Exclusive Bonus Content

 

 

Expect surprises and delight along the way as I carefully curate and stitch together bonus trainings and course updates, designed to help you take your experience to a deeper, more meaningful level. These extras aren't just occasional add-ons—they are an ongoing part of your journey. With extreme attention to detail, I ensure that each bonus fits seamlessly into your learning, offering fresh insights, inspiration, and practical guidance exactly when you need it. You can look forward to regular updates, all created with the intention of elevating your experience in ways that feel both personal and powerful. 

Three payments of

$177

USD

PAY MONTHLY

One Payment of

$497

USD

PAY IN FULL

 A new transformation for me

Carole R.

"It felt like Helene sprinkled magic dust on me. I had been stuck, dressing in whatever was easy and inexpensive.

Her guidance was packed with insight, and she challenged my mindset in ways I hadn’t expected. Almost immediately, I began to see changes—not just in my style, but in myself and my life. Now, I feel more confident, calmer, and far less critical of myself."

 

I see myself in a flattering new light

Jyenny B.

"Each week felt like a gift - time for just ME, instead of homework, family, or pets. I looked forward to every session.

Helene challenged me to see things differently and shared valuable insights for maturing women, a stage that can be tricky to navigate. 

I felt supported in an essential experience in self-discovery and community.

 

Your investment:

 

In my past life we'd be working together in person, as I have with my countless clients over the years. I'm doing it virtually now because I can teach you at your own pace and in your own time zone, while supporting you one-on-one in a high-touch, high-value way. As a result I'm able to offer you a deep discount to my normal fee - at a payment that works for you.

One Payment of

$497

USD

PAY IN FULL

Three payments of

$177

USD

PAY MONTHLY

Ever wished you had a personal style therapist? You do!

Someone who sheds light on your fashion conundrums, gives you advice on how to enhance your natural beauty, helps you claim your enough-ness, and creates a fun space for women to find connection, acceptance and support.


Style is multi-faceted - it's not just about the way you look, but also how you carry yourself and communicate with the world. This is where I'm giving you real-life support to put the program into action. Why would I do this? My goal is to make sure you get total clarity on how to style your life. You'll get the answers to your most pressing questions so you can stay in momentum and feel supported. I'll help you harness your unique strengths and cultivate an air of confidence that resonates in every room you enter.

An invitation from Helene

This isn't a typical  membership. This is nothing like a DIY course. The is an experience. You and me, and an intimate group of women who are creating the next version of ourselves together - and we start by expressing our essence through style.


I've been helping women of all sizes, shapes, ages and stages be their own kind of beautiful, and you're next. I realized years ago that my job was about much more than playing dress-up. It's about helping you find your essence and aligning your true self with your dreams. 

It's about uncovering the woman who has always been there, waiting to be seen. Together we'll strip away the old stories, the doubts, and the shoulds to reflect your essence, your confidence and your next chapter.

You won't just look better - you'll feel better. More confident, More energized. More like a woman who is ready for more. 

JOIN US

Tracey B.


"Helene seamlessly weaves style, color, and body types with the deeper work of self-awareness, self-love and empowerment. It was an incredible experience."

Tanya H.


"Helene's loving, tender approach helped me shed the thoughts that held me back. This experience helped me rediscover and  appreciate who I am. I see myself and my future differently." 

Kellie D.


"Fashion always felt like my nemesis, but this class wasn't about one type of woman. It was size inclusive. Helene created a space where every woman felt seen and supported."

Read the FAQ

What happens when you join Style Your Life?

 

 

You've already started to celebrate yourself because you've finally given yourself permission to be who you really are (and look the part). You've set your intention to design your life and feel good.

 

 

You're empowered to be your own kind of beautiful as I guide and support you through the lessons and learnings. You'll get the tools and techniques that are essential to Style Your Life. 

 

 

You'll look in the mirror and continue to respect who you see, accept who you see and empower who you see, because the woman looking back at you has unlocked the woman she wants to be.

Still thinking about it?


Trying out this program is completely risk-free because I offer a worry-free 100% money back guarantee. If you're feeling this program isn't a perfect fit for you, within 15 days of registering simply contact me. If I can't help get things moving in the right direction, I'll gladly give you a refund.

Three payments of

$177

USD

PAY MONTHLY

One Payment of

$497

USD

PAY IN FULL

Take yourself off the discount rack

If you were ready yesterday to show up for yourself and be happy in the skin you're in, you can get started on your transformation today. 


How much is it worth to you to look good and feel good with a new confidence in yourself?  I've designed this program to be the best possible investment you can make in yourself. To me your success is personal. You're not in this alone, we're doing this together.

But maybe you're a little skeptical. I get it.

If you're thinking *this sounds amazing but I'm still not 100% sure that this will work for me* let's connect. If this feels like something that's right for you, and you have questions send me an email. I'm not going to be *selling* you.

That's not my style.

Together we'll discover whether this experience is a perfect fit for you. 

 

CONNECT WITH ME

 People tell me how great I look

Vikki M. .

"This class came at just the right time - right after a milestone birthday when I felt old, unattractive and uninspired. Helene understands that true transformation happens inside and out. She challenged me to embrace who I am and gave me the tools to do it. Now I feel more confident and full of life. People keep telling me how great I look, and I happily share my secret - Style Your Life.

 

A look in the mirror of my life

Shannon S.

"Style Your Life is a truly powerful and inspiring program. It made me reflect on my femininity, my role as a woman, ad where I want to go next in my life, and Helene's guidance helped me embrace that process with confidence. 

She tackled the real challenges we face with humour, honesty and wisdom showing that change brings growth and possibilities. I love how she made style both fun and deeply meaningful.