for midlife women
There's more to life than the ongoing dilemma of what to wear, right?
Banish the *I don't know what to wear because I don't know what looks good on me anymore* blues and get ready to live your best (dressed) life. Let's make the mirror your friend and the world your runway.
ENROLL NOW
Style Your Life is unlike any other experience
WATCH NOW
A message from Helene Oseen
This is not a membership. This is nothing like a course. This is an experience. You and me, and an intimate group of women who are creating the next version of ourselves together - and we start by expressing our essence through style.
JOIN US
The whole program breaks down to three pillars of a stylish life
Based on the concepts in my best-selling book Wear Your Life Well - Lessons on the Journey to your Truest Self.
Style Your Life is my proven fluff-free, step-by-step system, not simple formulas that put people in limiting boxes. It's about much more than fashion; it's the story of you. It's about dressing for the exact experiences and feelings you want to have more of in your life.
Design Your Life
Self-discovery
A well-thought-out style starts with a question: Do you remember YOU? You know her - the woman clothed in expectations who has lost sight of who she is, and who she is meant to be. I'll help you say YES to yourself. Together we'll transform and expand your life experiences in the pursuit of happiness - and that perfect outfit. Are you ready?
Fashion Your Style
Self-acceptance
You don't need to look like a certain type of woman or be a certain age to claim your beauty and power. Inside Style Your Life you'll get something you won't find in stores at any price - confidence. If you're ready to tap into the power of your personal style for the day-to-day moments that are your life, then this program is for you.
Love Your Life
Self-mastery
When you lean into your life at any size or age and choose to live unapologetically magic happens. Style Your Life you'll claim your beauty, feel your power and celebrate your individuality.
Get ready to re-discover your dreams and restore your passion for life.
I really love what I do ...
The women who join me inside Style Your Life will re-invent their style, their self-image and ultimately their life - with me in their corner.
Hey, I'm Helene. I've been dressing women of all sizes, shapes, ages and stages for more years than I care to admit - and you're next. I realized years ago that my job was about much more than playing dress-up. It's about helping you find your essence and aligning your true self with your dreams. I help you take control of the messages you send so you can get what you deserve in your life and career.
Student Love
What they are saying ...
Tracey B.
"It was amazing the way Helene blended style, color, body types, and other 'outer' things with the 'inner stuff' like change, self-awareness, self-love, empowerment and authenticity in one course. I loved the experience.
Tanya H.
"Helene has a loving and tender approach that I, like so many women as we unrobe from the thoughts and ideas that hold us back from being who we really are.
I am comfortable with myself now.
Kellie D.
"Fashion always felt like my nemesis. I was relieved that the class wasn't focused on one type of woman, and Helene created a trusting environment from the start.
This program is for any and every woman."
Here's What We'll Cover
Together, we'll do a deep dive into the core concepts including practical examples of the theory and easy-to-implement tips and techniques, to anchor your learning. Once you know my system, you can always use it. It works independently of current trends.
Core Concept 01.
Substance & Style
If you've ever felt overwhelmed about what to wear or how to create a look you love - one that loves you back - this is where we start. Fancy terms such as fashion psychology, wearapy, dopamine dressing and enclothed cognition will become clear. I will teach you how to discover the soul of your style. I promise you'll have the confidence to choose and only wear clothes that speak to who you are at your core.
We first discover the definition of true style. My step-by-step foundational personal style concept enables you to shake up your wardrobe habits as you change and evolve.
Next, my special Style Your Life system offers a deep dive into a makeover for more than just your wardrobe but also your mindset. Get ready to express your substance and style by standing out beyond what you wear and own who you are by tapping into the power of style.
At the end of this module, you'll ...
- Unveil your authentic style allowing your wardrobe to reflect the essence of who you are at your core.
- Embrace a step-by-step approach to adapt and evolve your wardrobe ensuring that your clothing choices align with you.
- Embark on a transformative journey that goes beyond mere wardrobe changes empowering you to let your unique style shine.
Core Concept 02.
Color & Creativity
Planning your wardrobe around your personal color palette will not take the fun out of fashion. Just the opposite. You'll save yourself time, money and frustration.
I'll equip you with my exact personal color analysis process so you can identify your natural color patterns that make you look vibrant, and visible. Plus, we'll explore how you can instantly up your makeup game because you will know your skin's undertones and inherent contrast levels for makeup and hair color.
I'll walk you through how to use color for various psychological effects. Want to be approachable? Make an impact? Show your personality? You'll understand why you are comfortable with some colors and not with others in both your clothes and your environment.
At the end of this module, you'll ...
- Use colour strategically to convey different messages and moods that express your unique personality.
- Know the colours that satisfy your soul and plan your wardrobe around your unique colour palette.
- Stop playing the guessing game and choose makeup and hair colours that enhance your natural beauty.
Core Concept 03.
Beauty & Body
Body image is a common thread we share as women. Let's talk about clothes-body-life-confidence. Specifically, how clothes impact your body image - and vice versa. It's time to widen the definition of beauty and remember we don't have a best-before date.
In this module, I'll give you my go-to tips to transform your relationship with your body and help you dress your shape while learning to make your realities work for you with a combination of camouflage, coverage and creative, no matter what shape or size you are.
In the end you will see clothes differently. When an outfit doesn't fit and flatter you properly, you'll stop blaming yourself and focus on dressing in a way that makes you feel at ease with your body instead.
At the end of this module, you'll ...
- Stop struggling with your sagging self-image and find your own kind of beautiful.
- Unlock the secrets to dressing your unique body shape with confidence making you feel beautiful regardless of your size or shape.
- Understand the scale and proportions that work for you to look beautifully balanced.
Let's talk real-life results
A new transformation for me
Flora B.
"I needed this course. Despite being accomplished, I realized I was holding myself back. This class helped me rediscover myself and embrace who I am.
I had fun learning about my style, and even cleaning out my closet (6 bags later) transformed other areas of my life. I began to focus on what I truly want and need.
Helene's easy-going and skilled guidance created a safe space that started a new transformation for me.
The class is over, but my journey continues."
I see myself in a flattering new light
Jyenny B.
"It was a treat to focus on ME each week, instead of homework, partner, pets, and family. I looked forward to every session. My sense of style was there all along; it just needed to be uncovered. I felt affirmed that there are no hard and fast rules, just guidelines.
Helene challenged me to think in new ways and provided valuable references for maturing women, a challenging time to navigate.
I felt supported and whole - heartedly recommend Style Your Life as an essential experience of self-discovery and community.
Core Concept 04.
Closets & Confidence
What good is all this strategy if you can't actually see what's in your closet? It's time to clear the clutter and talk about the end game of your wardrobe. That is how to actually have a feel-good closet with garments hanging in it that you can actually find and can't wait to wear.
After you say good-bye to anything that's not right for you, I'll teach you to work your closet, encourage you to look at your pieces through fresh eyes, and give you a knowledgeable perspective with the professional know-how I have. You'll learn how to pull it together by mixing the old and new in your closet in interesting and creative ways.
By the end, you'll know how to do an expert closet edit to curate a wardrobe that makes you comfortable and confident so you can focus on living your life, and not worry about what you're wearing.
At the end of this module, you'll ...
- Confidently clear your closet of clothes that don't work for you now to create space for garments that genuinely make you feel good.
- Choose the perfect outfit from your closet in five minutes flat and stop second-guessing what to wear.
- Curate a wardrobe that brings you confidence and comfort.
Core Concept 05.
Haute & Happy
You don't need to be perfect to be happy. It's quite a thrill to be able to put the final pieces of YOU together. In this lesson you'll learn more about those finishing touches that make you - YOU - only better.
Hair and makeup are a big deal. Your beauty regime is about so much more than doing your hair and putting on your face. If you haven't updated for a while, you are accidentally making yourself look out-of-date. I'll help you find answers and inspiration to help you discover what's best for you.
I'll also teach you the science behind shopping and how to shop like a stylist so that your shopping trips become easy and efficient. Whether you're looking for a stylish little pick-me-up, or a wardrobe staple you'll become a smarter shopper and know how to strategically choose the items you know will work for you whether in-store or on-line.
At the end of this module, you'll ...
- Update your hair with your ideal style and refresh your face with modern makeup techniques.
- Shop like a stylist and stop aimlessly looking on the racks, buying orphan pieces here and there.
- Strategically choose (and only try on) the items you know will work for you and end fitting room frustration forever.
Core Concept 06.
Women & Wisdom
A true makeover is about much more than a new lipstick or more clothes. It's not about rules, it's about the freedom to break down your barriers to happiness.
There is a difference between changing yourself and becoming yourself. In this module, you'll write your personal manifesto - a declaration of your core values and beliefs and how you intend to live your life based on the discoveries you've made about yourself during the program.
We'll also talk about the difference between ageless style and aging style, and how to future proof your new sense of style. By the end you'll celebrate your mindset makeover - that looking good, not young as you age powerfully and confidently is the ultimate way to Wear Your Life Well.
At the end of this module, you'll ...
- Craft your personal manifesto embracing your authentic self and cherishing your core values.
- Concentrate on what's possible rather than impossible and fearlessly update your life with your substance and style.
- Celebrate your journey inside this transformative experience with a newfound confidence that radiates from within.
Program and Exclusive Bonuses
Core Course
Style doesn't age, it evolves just like our bodies and lives change.
There's a lot of content in this program and transformation takes time.
You'll get LIFETIME ACCESS to exclusive digital content which includes all lessons, video materials, downloadable worksheets.
You can revisit the lessons, anytime and as many times as you want.
Support
You don't have to do this alone. You'll get lifetime access to private members-only support. You'll get vibrant chats, challenges, resources and other valuable bonuses inside our COUTURE COMMUNITY.
A little extra attention never hurt anyone, right? If you choose to become a VIP Insider you'll also have access to twelve live GROUP COACHING sessions with me. to make sure you punctuate your learning with exclamation marks instead of question marks! (Replays are available).
Proven Results
My 3 pillars of a stylish life is the official Style Your Life approach to true transformation.
You'll get the EXACT STRATEGIES I've used to help thousands of women upgrade their look and their life.
With an action plan you will learn how to implement the strategies, tactics and tools to feel more stylish and evolved than ever before.
Couture Community
Bonus #1
You'll get to workshop your style with your new best- friends. As women we fashion friendships through conversations and clothes. Often those conversations are prompted by our clothes and that's what our private community is all about. Take a challenge. Post outfits. Ask questions. Get feedback. Give feedback. You'll connect with an intimate group of women who have learned the same foundational strategies and are walking a bigger game - just like you.
Course Updates
Bonus #2
With free lifetime access to all course updates you'll always be in the know because fashion is fluid and as I feel a need to add new updates, you'll have them too.
Your investment:
In my past life we'd be working together in person, as I have with my countless clients over the years. I'm doing it virtually now because I can teach you at your own pace and in your own time zone, while supporting you one-on-one in a high-touch, high-value way. As a result I'm able to offer you a deep discount to my normal fee - at a payment that works for you.
Ever wished you had a personal style therapist? You do!
Someone who sheds light on your fashion conundrums, gives you advice on how to enhance your natural beauty, helps you claim your enough-ness, and creates a fun space for women to find connection, acceptance and support.
Style is multi-faceted - it's not just about the way you look, but also how you carry yourself and communicate with the world. This is where I'm giving you support to put the program into action. Why would I do this? My goal is to make sure you get total clarity on how to style your life. You'll get the answers to your most pressing questions so you can stay in momentum and feel supported. I'll help you harness your unique strengths and cultivate an air of confidence that resonates in every room you enter.
When you upgrade to VIP your experience, you become my client
Limited Time Offer $97
You'll get one private 1:1 power hour coaching sessions, just you and me if you choose to accept the VIP offer to an elite coaching experience. This special 50% off rate is only available when you enroll.
This VIP experience is designed to make sure that you get the best possible personal treatment and attention from me to help clarify any lingering questions and ensure you make the most of your already exceptional one-of-a-kind experience, inside an already robust program.
Read the FAQ
I've seen style courses sell for $2000 and even more. I'm surprised you're offering your expertise and experience at this price. Is this just a *get inside* price and then you try and upsell me?
Why do I need to invest money on a course when there is so much free information on-line?
Why should I trust you as my teacher?
Will I have access to you to ask questions?
Do you work 1:1 with clients?
Do I have to buy more clothes to take this class?
I'm worried that I won't have time to keep up.
What happens after I enroll?
Here's what your Experience could look like
You've already started to celebrate yourself because you've finally given yourself permission to be who you really are (and look the part). You've set your intention to design your life and feel good.
You're empowered to be your own kind of beautiful as I guide and support you through the lessons and learnings. You'll get the tools and techniques that are essential to Wear Your Life Well.
You'll look in the mirror and continue to respect who you see, accept who you see and empower who you see, because the woman looking back at you has unlocked the woman she wants to be.
Still thinking about it?
Trying out this program is completely risk-free because I offer a worry-free 100% money back guarantee. If you're feeling this program isn't a perfect fit for you, within 15 days of registering simply contact me. If I can't help get things moving in the right direction, I'll gladly give you a refund.
Take yourself off the discount rack
If you were ready yesterday to show up for yourself and be happy in the skin you're in, you can get started on your transformation today.
How much is it worth to you to look good and feel good with a new confidence in yourself? I've designed this program to be the best possible investment you can make in yourself. To me your success is personal. You're not in this alone, we're doing this together.
But maybe you're a little skeptical. I get it.
If you're thinking *this sounds amazing but I'm still not 100% sure that this will work for me* lets connect. If this feels like something that's right for you, and you have questions send me an email. I'm not going to be selling you anything that isn't a good fit for you.
That's not my style.
